Go Back to the 80s with the Retro Cassette Player and Mini Camera

Under the theme "Rewind to FUN", 7-Eleven and New Balance return with two new collectibles: the Retro Cassette Player and Mini Camera. Each weave together the signature design elements of 7-Eleven and New Balance, turning retro classics into modern lifestyle pieces.

Emotions You Can't Skip – Retro Cassette Player

The Retro Cassette Player comes in 4 designs, available as blind boxes. Each comes a pair of wired earphones – ready to play straight out of the box. The casing blends 7-Eleven and New Balance design elements across 4 distinct colourways, from classic and understated to bold and playful. Each blind box also includes a set of exclusive stickers unique to that colourway – with A/B side labels to help you tell your tapes apart, plus room to personalise your player your own way.

The Retro Cassette Player makes a genuinely thoughtful gift too. Switch to recording mode to capture a voice message for someone you care about, then hand them the tape in person – something tangible, lasting and hard to replicate digitally. It also picks up FM radio: slide the tuning dial to find your station and relive the experience of catching a live broadcast, just like the 80s.

Retro Cassette Player

Available in 4 colourways – Classic Grey, Vivid Yellow, Earthy Green and Vibrant Pink – each with a clip-on back design that slots seamlessly into a retro-inspired or Y2K outfit.

Includes: DIY sticker x1, Cassette tape x1, Cassette player x1, and white wired earphone x1.

Product Dimensions: approx. 12 x 9.5 x 3.5 cm

Product Weight: approx. 252g

4 Mini Cameras – Everyday Moments, Imperfectly Captured

The Mini Camera comes in 4 designs, sold as blind boxes. Each has its own shell colour and pattern – from classic grey-orange to eye-catching pink and understated army green. Small enough to go anywhere, each blind box includes a silver clasp or chain so you can clip it to your keys, hang it from your bag or wear it as a necklace.

The Mini Camera shoots photos, records video and captures audio – three functions in one compact device. Additional features include adjustable pixel settings, 25 built-in filters usable across both photo and video modes, and motion detection in video mode: the camera starts recording automatically when movement is detected and stops after 10 seconds of stillness to save storage.

Mini Camera

Available in 4 colourways – Classic Grey-Orange, Bold Pink, Army Green and Special Purple-Blue. Supports 64GB–128GB storage cards, 1920x1080 image output, 1.6MP resolution. Built-in rechargeable battery; Type-C cable included for charging and data transfer.

Includes: camera x1, silver clasp x1, and metal long chain x1 (Not include SD Card)

Product Dimensions: approx. 5.7 x 2.5 x 2 cm

Product Weight: approx. 24g

Mini Sneaker Puzzle – 6 Classic Models. One Big Drop.

The Mini Sneaker Puzzle series takes you into a mini world of sneaker culture, faithfully recreating 6 of the most-loved New Balance silhouettes – the 574, 2002, 2010, 990v6, 204L and 1300 – in miniature 3D form. Each model comes in 2 colourways.

These aren't just display pieces. Each Mini Sneaker Puzzle breaks down into 6 components – sole, upper, stand, laces and two N logos – letting you take apart and rebuild each silhouette from scratch. The details are all there: the "MADE IN USA" stamp on the 990v6, the silver piping on the 204L, faithfully captured at miniature scale. Each shoe base also features a built-in magnet, so you can stick them to your desk, shelf or fridge – a small but welcome bit of personality for any workspace.

The Mini Sneaker Puzzle series launches at 7am on 20 May at 7-Eleven stores and selected New Balance stores. Start collecting and build your own sneaker lineup.

The Full Unboxing Experience – Down to the Last Detail

Every Mini Sneaker Puzzle comes with a colour-matched semi-transparent mini shoebox, designed to recreate the feel of unboxing a real pair. Each box features both 7-Eleven and New Balance brand elements, with the size label and barcode faithfully reproduced. Open the box and there's another layer to the experience – each puzzle is wrapped in tissue paper printed with the New Balance logo, just like the real thing. The shoebox isn't just for show either. Made from durable plastic, it can be reused to store small everyday items, and doubles as a dust cover when closed.

Product Dimensions:

Puzzle shoe model: approx. 7.5 x 2.8 x 3.5 cm

Shoebox: approx. 9 x 8 x 4 cm

Product Materials:

Puzzle shoe model: PVC, magnet

Shoebox: ABS

1300 - 7-Eleven Hidden Edition and New Balance Store Exclusive Edition

The 1300 holds a special place in New Balance history – and in this series, it's getting the treatment it deserves. A hidden edition of the 1300 will appear in roughly 1 in 20 blind boxes (The blue shoes on the right), making it the rarest and most collectible piece in the lineup. A separate 1300 colourway (the green shoes on the left) will also be available exclusively at New Balance stores.

Mini Sneaker Puzzle – 574

Called "the most New Balance sneaker" ever made, the 574 was built for versatility – and that versatility is exactly what made it a classic. The Mini Sneaker Puzzle captures the 574's iconic silhouette and clean, distinctive design in two colourways: orange shoes with yellow box, and classic grey with grey box. A cornerstone of the collection.

Mini Sneaker Puzzle – 2002R

The 2002R brought serious technology to the running shoe: N-ergy outsole for arch support, ABZORB midsole and ABZORB SBS heel cushioning for an upgraded ride. The Mini Sneaker Puzzle recreates all of it in miniature – mesh and synthetic upper, clean futuristic lines and all. Available in grey shoes with green box, a nod to the classic colourway, and pink shoes with purple box for something a little more unexpected.

Mini Sneaker Puzzle – 204L

The 204L takes Y2K running style in a fresh direction – blending the slim proportions of 1970s design with the layered construction of 2000s running shoes. Long, sleek lines with curved detailing on the upper make it distinctive without being loud. The Mini Sneaker Puzzle comes in brown shoes with purple box, and silver-grey shoes with grey box – the latter being the exact colourway worn by IU in her 2026 New Balance Grey Days campaign. Now you can have the same pair on your desk.

Mini Sneaker Puzzle – 990v6

Made in USA, the 990v6 is the most streamlined evolution of the 990 to date – a genuine leap forward in both design and technology. It also has a presidential footnote: former US President Obama was gifted a special edition pair, earning the model its nickname "the President's jogger." The Mini Sneaker Puzzle comes in grey shoes with orange box for a timeless look, and green shoes with green box for something fresher.

Mini Sneaker Puzzle – 2010

The ABZORB 2010 feels both familiar and forward-looking. Its segmented ABZORB sole unit is the design's centrepiece – bold, structural and impossible to miss. The diamond-knit mesh upper is reproduced in full miniature detail, capturing the model's signature look at a fraction of the size. Available in grey shoes with orange box and green shoes with yellow box.

Mini Sneaker Puzzle – 1300

Since 1985, the 1300 has set the standard for premium running shoes – premium suede, breathable mesh and ENCAP midsole technology, all Made in USA. It embodies New Balance's "Fearlessly Independent" spirit, evolving from a performance running shoes into a style icon that carries with it a legacy of craft and timeless taste. In this series, the 1300 makes a double appearance: as the hidden edition blind box and as an exclusive available only at selected New Balance stores.

Mini Puzzle Locker - Classic Edition

Mini Puzzle Locker - Custom-made Edition

Include:
• 1 × Hard Cardboard Locker
• 4 × Mini T-Shirts
• 1 × Sheet of Decorative Stickers

- The perfect collector’s showcase for the complete series of 11 New Balance "Mini Puzzle set" (to be redeemed separately)

- Add a personal touch by customizing the name on your Locker door^ making your collection truly exclusive!
(After completing your order, you will receive a form to submit your custom details.)

^All customized text on the Locker is limited to a maximum of 18 characters (including English uppercase and lowercase letters, spaces, numbers, and punctuation marks). All content is subject to final review and approval by 7-Eleven. In case of any disputes, 7-Eleven reserves the final decision-making authority.

Material: Premium hard cardboard
Dimensions: Approx. 365mm (H) × 190mm (W) × 115mm (D)
Weight: Approx. 500g

Promotion Details

FunStamp and Physical Stamp Collection Period: From now until 30 June 2026.

Spend HK$20 or more in a single transaction at any 7-Eleven store* or online to receive 1 FunStamp or physical stamp. Earn 1 additional stamp for every extra HK$10 spent in the single transaction – spend HK$30 to earn 2 stamps, HK$40 for 3, and so on. To collect FunStamps online, customers must download the 7-Eleven App, register as a member, and link their yuu Account. For in-store purchases, customers must present their yuu ID before payment, or pay using a linked Octopus or Hang Seng enJoy Card to verify yuu membership.

*This promotion is not available at Inspiration Lake, the Disneyland Administration Building, or the Hong Kong Disneyland Resort food kiosks.

"Retro Cassette Player" Redemption Details

[Physical/Digital FunStamps] From 3 June (7am) to 3 July 2026. Collect 4 FunStamps and add HK$248 to redeem one random piece.

[Exclusive yuu Member Offer] Promotion period: 3 June to 30 June 2026. Redemption period: 3 June (7am) to 3 July 2026. Redeem one random piece with 8,800 yuu Points plus HK$218.

"Mini camera" Redemption Details

[Physical/Digital FunStamps] From 3 June (7am) to 3 July 2026. Collect 4 FunStamps and add HK$168 to redeem one random piece.

[Exclusive yuu Member Offer] Promotion period: 3 June to 30 June 2026. Redemption period: 3 June (7am) to 3 July 2026. Redeem one random piece with 8,800 yuu Points plus HK$128.

"Mini Sneaker Puzzle Set" Redemption Details

[App Exclusive] From now until 3 July 2026. Collect 20 FunStamps to redeem one random "Mini Sneaker Puzzle Set" for free (limited to 5,000 sets; first come, first served, while stocks last)

[Physical/Digital FunStamps] From now until 3 July 2026. Collect 4 FunStamps and add HK$56 to redeem one random set; or collect 6 FunStamps and add HK$88 to redeem two random sets.

[Exclusive yuu Member Offer] Promotion period: from now until 30 June 2026. Redemption period: from now until 3 July 2026. Redeem one random "Mini Sneaker Puzzle Set" with 8,800 yuu Points plus HK$25.

Each set includes 1 pair of puzzle shoe models and 1 designated shoebox.

#The purchase amount does not include 7-Eleven Pre-Order items, yuu Pre-Order items, cigarettes, baby formula (all types), diapers, online game cards, redemption items from stamp promotions, cash vouchers, gift certificates, mobile top-up cards/phone cards/vouchers, Octopus cards/products, Macau Pass cards/products, gift cards, prepaid cards, admission tickets/travel tickets/postage stamps, plastic shopping bag charges, designated municipal waste bags and labels, or other service items. Customer Service Hotline: 2299 1110 (Service hours: Monday to Friday, 09:00–17:00, excluding Saturdays, Sundays and public holidays) or email us via the contact form at www.7-eleven.com.hk.

"Mini Puzzle Locker" Promotion Details

Pre-order period: From now until 9 Jun

Pick-up period: From 1 Jul (Custom-made version: From 8 Jul). Please refer to the 7-Eleven website or app for the actual pick-up period.

Registration Link: https://www.7-eleven.com.hk/callApp/?z=GNZ08q

Physical Stamp Card (HK)

Physical Stamp Card (MA)

Terms and Condition

Plus a Lightweight Foldable Sports Bag – Function Meets Style

Completing the lineup is a Foldable Sports Bag – lightweight, versatile and equally at home at the gym, on a shopping run or on the road.

Foldable Sports Bag

Available in two colourways – Classic Grey-Orange and Bold Blue-White – made from lightweight polyester. When not in use, the bag folds neatly into a bow for easy carrying. In use, the bow clips onto the side of the bag with a metal clasp, adding a decorative touch without sacrificing practicality.

Product Dimensions: approx. 46 x 20 x 35 cm

Folded Dimensions: approx. 19 x 15 cm

Product Weight: approx. 150g

Foldable Sports Bag Promotion Details

Redemption period: From 3 June (7am) to 3 July 2026. Redeem one Foldable Sports Bag with any purchase# plus HK$129 at 7-Eleven stores*. Customers may choose their preferred colourway.

Exclusive Offer for yuu Members: Promotion period: 3 June to 3 July 2026. Redemption period: 3 June (7am) to 3 July 2026. Redeem one Foldable Sports Bag with 8,000 yuu Points plus HK$89.

Limited quantity, while stocks last. Customers may choose their preferred colourway. Images are for reference only; actual sizes may vary.

7-Eleven Launches Its First-Ever 7-Eleven HK Community Run, 18-District Tour Across Hong Kong.

7-Eleven has been serving the people of Hong Kong for 45 years and has long become a part of everyone’s daily life. 7‑Eleven’s first-ever charity run—the 7‑Eleven HK Community Run—is held with full support from New Balance. Together, the two brands are bringing healthy living and sports culture into local communities, uniting street runners across Hong Kong for a good cause. Part of the event proceeds will be donated to Pei Ho Counterparts, a local social enterprise founded by Chan Cheuk-ming, also known as Ming Gor, which provides meals and support for those in need.

7-Eleven HK Community Run – Premium Race Pack, Fully Supported by New Balance

To help every participant hit the course in style, 7-Eleven has teamed up with New Balance to put together a professional race pack. For a registration fee of HK$980, participants receive a pack worth over HK$1,700, including a range of limited-edition items.

7-Eleven HK Community Run Race Pack includes:

A pair of New Balance running shoes (retail value HK1,199 to HK$1,399)
A New Balance sports top (retail value HK$359)
A 7-Eleven × New Balance limited-edition Foldable Sports Bag
A 7-Eleven HK Community Run limited-edition buff
^A 7-Eleven HK Community Run limited-edition embroidered badge: designed by GrowthRing & Supply Creative Director Kenji Wong. Each district has its own exclusive design inspired by the character of that neighbourhood. Iron-on and highly collectible.
^Two 7-SELECT light meal items: redeemable at the designated pit stop upon completing the run.

^The 7-Eleven HK Community Run limited-edition embroidered badge, and the 7-SELECT light range items will be distributed by the coach after the activity is completed.

Each district run is capped at 20 participants, ensuring every runner receives close guidance from a professional coach in a safe and enjoyable group setting. For full event details and registration, visit the official 7-Eleven HK Community Run website. 7-Eleven HK Community Run Website: https://www.711communityrun.com/