​About 7-Eleven

7-Eleven was founded in 1927 as an ice and beverage stand in Dallas, Texas, and has gradually evolved from selling basic items such as eggs, milk and bread, to today’s one-stop-shop convenient solution, offering a wide variety of products, fresh food, and services.

The store name “7-Eleven” was created in 1946, to reflect the company’s new extended hours, 7:00am to 11:00pm, seven days per week. Afterwards, 7-Eleven introduced its first 24-hour store in the early 1960s, which is now a hallmark of 7-Eleven’s “around-the-clock” operating mode.

Today, 7-Eleven is the leader in convenience retailing with a network of over 67,000 stores operating in 21 countries and regions globally.

​ About 7-Eleven Hong Kong and Macau

7-Eleven Hong Kong has been established in Hong Kong since 1981 and is the largest convenience store group in Hong Kong. It is part of the Dairy Farm Group, which is a member of the Jardine Matheson Group.

Nowadays, 7-Eleven has an extensive store network with more than 900 stores in town, serving the people of Hong Kong with a dedication to offering quality products and services. The first 7-Eleven store in Macau was opened in 2005. 7-Eleven has evolved from only selling snacks and drinks, to offering a wide variety of products, including hot and fresh food via the in-store Hot Shot counter, and a variety of convenient services such as Octopus top-up, ticket sales, donations, bill payment services and self pick-up services.

7-Eleven is also committed to corporate social responsibility and embraces causes in environmental protection, art promotion and community charity projects, etc., with an aim to give back to the community through different channels.

​ 7-Eleven Hong Kong & Macau Milestones

7-Eleven has received awards and recognition in the past years:

​2010
​2011
​2012
​2013
​2014
​2015
​2016
2017
2018
​2019

​2010

​ Branding

Yahoo! Emotive Brand Award – Hong Kong & Taiwan (2nd consecutive year)

​ Marketing

Metro Daily Most Creative Award 2009
Octopus Partner Awards 2010 – Octopus Premier Award
Octopus Partner Awards 2010 – Octopus Usage Growth Award (Convenience Store Category)
Octopus Partner Awards 2010 – Best Octopus Service Awards (Convenience Store Category)

​ Customer Service

HKRMA Service & Courtesy Award (Supervisory Level – Convenience Store Category)

​2011

​ Branding

Yahoo! Emotive Brand Award Yahoo! Emotive Brand Award (Retail Sector) (9th consecutive year)

​ Marketing

2011 Hong Kong Marketing Smartphone Apps Popularity Contest – Most Popular Marketing Smartphone Apps Awards & Best Marketing Smartphone Apps (Advertisement) Award
Networld iAwards 2011 – Popular local iPhone Apps

​ Customer Service

Hong Kong Council of Social Service - Caring Company Award (9th consecutive year)
Hong Kong Retail Management Association Service and Courtesy Award 2012 - Junior level of convenience store category

​2012

​ Branding

Superbrand 2012 - Hong Kong’s most favourite brand No 1.
Yahoo! Emotive Brand Award Yahoo! Emotive Brand Award (Retail Sector) (10th consecutive year)
TVB Weekly Superbrand Award 2012 – The most Popular Convenience Store

​ Marketing

Kam Fan Advertising Award 2012 Online Film (Viral): 1x Gold; 2 x Silver
Kam Fan Advertising Award 2012 Best Cyber Campaign: Silver
Kam Fan Advertising Award 2012 Online : Gold
MTR The Best of The Best Advertising Award My Favourite Campaign (Online Voting by Public) : Platinum
Metro Daily Advertising Creative Award 2012 The Best Creative Ad

The Young Entrepreneurs Development Council (YDC) The Great Entrepreneurs Spirit 2011-12
The Young Entrepreneurs Development Council (YDC) Best Performance of School-Company Partnership 2011-12
Mobile Marketing Award 2012 (by Marketing Magazine) Best Viral Marketing: Silver
MetroPop Advertising Creative Award 2012 The Best Creative Ad
The Best Bus Body Advertisement

​ Customer Service

Hong Kong Council of Social Service - Caring Company Award (10th consecutive year)

Hong Kong Retail Management Association Service and Courtesy Award 2012 - Junior level of convenience store category
Hong Kong Retail Management Association Service and Courtesy Award 2012-2013 Smiling Enterprise Award (Hong Kong & Macau)

​2013

​ Branding

TVB Outstanding Corporate Image Award
Yahoo! Emotive Brand Award – Retail Chain Category (11th consecutive year)
SEI Global Excellence Award
Superbrand Hong Kong

​ Marketing

Asian Licensing Awards Best Promotion Campaign
Kam Fan Award (Craft Category) Best Work
Kam Fan Award (Design Category) Merit Award
MTR The Best of The Best Advertising Award Silver Award
Effie Award (Marketing Effectiveness, Brand Experience Category) Bronze Award

Effie Award (Marketing Effectiveness, Supermarket / Restaurants / Fast Food / Shops and Stores Category) Bronze Award
Effie Award (Marketing Effectiveness, Supermarket / Restaurants / Fast Food / Shops and Stores Category) Merit Award
Marketing Excellence Awards (Excellence in Launch Marketing Category) Bronze Award
Mob-Ex Awards Best Mobile Site Award
Mob-Ex Awards Best Viral Marketing Award
Spikes Awards (Film Craft Category) 3 Gold Awards
Spikes Awards (Film Craft Category) 3 Bronze Awards
Spikes Awards (Film Category) 2 Bronze Awards
Stevie Awards (Communications or PR Campaign / Program of the Year) Silver Award

​ Customer Service

Hong Kong Council of Social Service - Caring Company Award (11th consecutive year)
HKRMA Service & Courtesy Award (Junior Frontline Level – Convenience Store Category)
HKRMA Service & Courtesy Award (Supervisory Level – Convenience Store Category)

​ Green Initiative

GreenPlus Recognition Award – Energy Saving Award
GreenPlus Recognition Award (Retail Chain Store Category) – Gold Award

​2014

​ Branding

Yahoo! Emotive Brand Award – Retail Chain Category (12th consecutive year)
TVB - Outstanding Corporate Image Award

​ Green Initiative

GreenPlus Recognition Award – Energy Saving Award
GreenPlus Recognition Award – Joint Energy Saving Award

​ Marketing

MTR The Best of the Best Advertising Award Platinum Award
Effie Award (Marketing Effectiveness, Supermarket / Restaurants / Fast Food / Shops and Stores Category) – Bronze Award
Spark Award – Best media campaign – experiential (Gold and Silver)

​ Customer Service

Hong Kong Council of Social Service - Caring Company Award (12th consecutive year)
HKRMA Service & Courtesy Award (Junior Frontline Level – Convenience Store Category)
HKRMA Service & Courtesy Award (Supervisory Level – Convenience Store Category)
HKRMA Service & Courtesy Award - Excellent Service Star Award

​2015

Branding

Yahoo! Emotive Brand Award – Retail Chain Category (13th consecutive year)

​ Marketing

MTR The Best of the Best Advertising Award “My Favourite Campaign” Gold Award and “Youth’s Favourite Campaign” Gold Award
Metro Daily Most Creative Award Best Creative Ad
Spark Award Best Media Campaign Print (Bronze)
Maze Award 2014 (Merit)
Marketing Excellence Award Excellence in Print Advertising (Gold)

​ Customer Service

Hong Kong Council of Social Service - Caring Company Award (13th consecutive year)

HKRMA Service & Courtesy Award (Junior Frontline Level – Convenience Store Category)

​ Green Initiative

GreenPlus Recognition Award – Energy Saving Award of Excellence
GreenPlus Recognition Award – Joint Energy Saving Award

​2016

​ Marketing

Avengers II – Collecting the super-natural elements – Markies Awards - Best Use of Gaming (Gold)
Daily Café - Be your “cup” of coffee – Markies Awards - Best Use of Print (Gold)

​Customer Service

Hong Kong Council of Social Service - Caring Company Award (14th consecutive year)

​Green Initiative

CLP GreenPlus Recognition Awards 2016 – Joint Energy Saving Award
CLP GreenPlus Recognition Awards 2016 – Supportive Group Award

​2017

​Marketing

Disney Consumer Product – 2017 Best Promotion Retailer of The Year

​Customer Service

Hong Kong Council of Social Service - Caring Company Award (15th consecutive year)

​Green Initiative

CLP GreenPlus Recognition Awards 2017 – Joint Energy Saving Award

​2018

​Marketing

7-Eleven Daily Café Re-launch – The Spark Awards - Best Partnership Strategy (Gold)

7-Eleven Daily Café Re-launch – Marketing Events Awards - Best Use of Multi-Channel (Gold)
7-Eleven Daily Café Re-launch – The Spark Awards - Best Media Campaign – KOL (Silver)

7-Eleven Party Run x Pei Ho Counterparts – Markies Awards  - Best Idea of Corporate Social Responsibility (Silver)
7-Eleven Daily Café Re-launch – The Spark Awards - Best Custom Event (Bronze)
7-Eleven Daily Café Re-launch – The Spark Awards - Best Use of Branded Content (Bronze)
7-SIGNATURE RTE new product launch – Fried Rice & Pasta – The Spark Awards - Best Use of Small Budget (Bronze)

7-Eleven Party Run 2017 – Marketing Events Awards - Best Event of CSR (Bronze)​

​Customer Service

Hong Kong Council of Social Service - Caring Company Award (16th consecutive year)

​Green Initiative

CLP Smart Energy Awards 2018 – Join Energy Saving Award

​2019

​Marketing

7-SIGNATURE Dim Sum Campaign‧Hearfelt, Simple & Tasty – The Spark Awards - Best Partnership Strategy (Gold)
7-SIGNATURE Dim Sum Campaign‧Hearfelt, Simple & Tasty – The Spark Awards - Best Result-Driven Event (Gold)
7-SIGNATURE Dim Sum Campaign‧Hearfelt, Simple & Tasty – The Spark Awards - Best Media Campaign – Experiential (Gold)
7-SIGNATURE Dim Sum Campaign‧Hearfelt, Simple & Tasty – The Spark Awards - Best Media Campaign – Integrated Media (Gold)

7-SIGNATURE Dim Sum Campaign‧Hearfelt, Simple & Tasty – The Spark Awards - Best Media Campaign – Video (Gold)
7-SIGNATURE Dim Sum Campaign‧Hearfelt, Simple & Tasty – The Spark Awards - Best Media Campaign – Out-Of-Home (Gold)
Chibi Maruko-chan Our Neighbourhood Scene –The Spark Awards - Best Media Campaign – Social (Silver)

7-SIGNATURE Dim Sum Campaign‧Hearfelt, Simple & Tasty – PR Awards - Best launch / Rebranding (Sliver)
Chibi Maruko-chan Our Neighbourhood Scene – The Spark Awards - Best Media Campaign – Integrated Media (Bronze)
Classic Disney – The Spark Awards - Best Custom Event (Bronze)

7-SIGNATURE Dim Sum Campaign‧Hearfelt, Simple & Tasty – The Spark Awards - Best Media Campaign – KOL (Bronze)
Classic Disney – PR Awards - Best Creative PR Idea (Bronze)