About 7-Eleven

7-Eleven was founded in 1927 as an ice and beverage stand in Dallas, Texas, and has gradually evolved from selling basic items such as eggs, milk and bread, to today’s one-stop-shop convenient solution, offering a wide variety of products, fresh food, and services.

The store name “7-Eleven” was created in 1946, to reflect the company’s new extended hours, 7:00am to 11:00pm, seven days per week. Afterwards, 7-Eleven introduced its first 24-hour store in the early 1960s, which is now a hallmark of 7-Eleven’s “around-the-clock” operating mode.

7-Eleven is the largest convenience store chain in the world. There are currently around 58,500 7-Eleven stores across the world, serving customers in 17 countries including Japan, Australia, Canada, Taiwan, Mexico, Singapore, Thailand, Sweden and China etc.

About 7-Eleven Hong Kong and Macau

7-Eleven Hong Kong has been established in Hong Kong since 1981 and is the largest convenience store group in Hong Kong. It is part of the Dairy Farm Group, which is a member of the Jardine Matheson Group.

Nowadays, 7-Eleven has an extensive store network with more than 900 stores in town, serving the people of Hong Kong with a dedication to offering quality products and services. The first 7-Eleven store in Macau was opened in 2005. 7-Eleven has evolved from only selling snacks and drinks, to offering a wide variety of products, including hot and fresh food via the in-store Hot Shot counter, and a variety of convenient services such as Octopus top-up, ticket sales, donations, bill payment services and self pick-up services.

7-Eleven is also committed to corporate social responsibility and embraces causes in environmental protection, art promotion and community charity projects, etc., with an aim to give back to the community through different channels.

7-Eleven Hong Kong & Macau Milestones

7-Eleven has received awards and recognition in the past years:

2008
2009
2010
2011
2012
2013
2014
2015
2016

Branding

Yahoo! Emotive Brand Award – Retail Chain Category (6th consecutive year)

Marketing

Metro Daily Most Creative Award Best Creative Ad

TVB Most Popular TV Commercial Awards 2008 finalists

The 5th Sina Online Advertising Award

Customer Service

HKRMA Service & Courtesy Award (Supermarket/Convenience Store Category) Individual Prize

Branding

Ranked No.1 as Hong Kong Consumers' Favourite Brand survey done by Super Brand and Nielson

Yahoo! Emotive Brand Award – Retail Chain Category (7th consecutive year)

Marketing

Metro Daily Most Creative Award 2009

Octopus Partner Awards 2009 – Best Octopus Service Awards (Convenience store Category)

TVB Most Popular TV Commercial Awards 2009 finalist

Nominated for “MTR The Best of The Best Advertising Award – My Favourite Campaign”

Customer Service

HKRMA Service & Courtesy Award (Junior Frontline Level – Convenience Store Category)

Branding

Yahoo! Emotive Brand Award – Hong Kong & Taiwan (2nd consecutive year)

Marketing

Metro Daily Most Creative Award 2009

Octopus Partner Awards 2010 – Octopus Premier Award

Octopus Partner Awards 2010 – Octopus Usage Growth Award (Convenience Store Category)

Octopus Partner Awards 2010 – Best Octopus Service Awards (Convenience Store Category)

Customer Service

HKRMA Service & Courtesy Award (Supervisory Level – Convenience Store Category)

Branding

Yahoo! Emotive Brand Award Yahoo! Emotive Brand Award (Retail Sector) (9th consecutive year)

Marketing

2011 Hong Kong Marketing Smartphone Apps Popularity Contest – Most Popular Marketing Smartphone Apps Awards & Best Marketing Smartphone Apps (Advertisement) Award

Networld iAwards 2011 – Popular local iPhone Apps

Customer Service

Hong Kong Council of Social Service - Caring Company Award (9th consecutive year)

Hong Kong Retail Management Association Service and Courtesy Award 2012 - Junior level of convenience store category

Branding

Superbrand 2012 - Hong Kong’s most favourite brand No 1.

Yahoo! Emotive Brand Award Yahoo! Emotive Brand Award (Retail Sector) (10th consecutive year)

TVB Weekly Superbrand Award 2012 – The most Popular Convenience Store

Marketing

Kam Fan Advertising Award 2012 Online Film (Viral): 1x Gold; 2 x Silver

Kam Fan Advertising Award 2012 Best Cyber Campaign: Silver

Kam Fan Advertising Award 2012 Online : Gold

MTR The Best of The Best Advertising Award My Favourite Campaign (Online Voting by Public) : Platinum

Metro Daily Advertising Creative Award 2012 The Best Creative Ad

The Young Entrepreneurs Development Council (YDC) The Great Entrepreneurs Spirit 2011-12

The Young Entrepreneurs Development Council (YDC) Best Performance of School-Company Partnership 2011-12

Mobile Marketing Award 2012 (by Marketing Magazine) Best Viral Marketing: Silver

MetroPop Advertising Creative Award 2012 The Best Creative Ad

The Best Bus Body Advertisement

Customer Service

Hong Kong Retail Management Association Service and Courtesy Award 2012 - Junior level of convenience store category

Hong Kong Retail Management Association Service and Courtesy Award 2012-2013 Smiling Enterprise Award (Hong Kong & Macau)

Hong Kong Council of Social Service - Caring Company Award (10th consecutive year)

Branding

TVB Outstanding Corporate Image Award

Yahoo! Emotive Brand Award – Retail Chain Category (11th consecutive year)

SEI Global Excellence Award

Superbrand Hong Kong

Green initiatives

GreenPlus Recognition Award – Energy Saving Award

GreenPlus Recognition Award (Retail Chain Store Category) – Gold Award

Marketing

Asian Licensing Awards Best Promotion Campaign

Kam Fan Award (Craft Category) Best Work

Kam Fan Award (Design Category) Merit Award

MTR The Best of The Best Advertising Award Silver Award

Effie Award (Marketing Effectiveness, Brand Experience Category) Bronze Award

Effie Award (Marketing Effectiveness, Supermarket / Restaurants / Fast Food / Shops and Stores Category) Bronze Award

Effie Award (Marketing Effectiveness, Supermarket / Restaurants / Fast Food / Shops and Stores Category) Merit Award

Marketing Excellence Awards (Excellence in Launch Marketing Category) Bronze Award

Mob-Ex Awards Best Mobile Site Award

Mob-Ex Awards Best Viral Marketing Award

Spikes Awards (Film Craft Category) 3 Gold Awards

Spikes Awards (Film Craft Category) 3 Bronze Awards

Spikes Awards (Film Category) 2 Bronze Awards

Stevie Awards (Communications or PR Campaign / Program of the Year) Silver Award

Customer Service

Hong Kong Council of Social Service - Caring Company

HKRMA Service & Courtesy Award (Junior Frontline Level – Convenience Store Category)

HKRMA Service & Courtesy Award (Supervisory Level – Convenience Store Category)

Branding

Yahoo! Emotive Brand Award – Retail Chain Category (12th consecutive year)

TVB - Outstanding Corporate Image Award

Green initiatives

GreenPlus Recognition Award – Energy Saving Award

GreenPlus Recognition Award – Joint Energy Saving Award

Marketing

MTR The Best of the Best Advertising Award Platinum Award

Effie Award (Marketing Effectiveness, Supermarket / Restaurants / Fast Food / Shops and Stores Category) – Bronze Award

Spark Award – Best media campaign – experiential (Gold and Silver)

Customer Service

Hong Kong Council of Social Service - Caring Company

HKRMA Service & Courtesy Award (Junior Frontline Level – Convenience Store Category)

HKRMA Service & Courtesy Award (Supervisory Level – Convenience Store Category)

HKRMA Service & Courtesy Award - Excellent Service Star Award

Branding

Yahoo! Emotive Brand Award – Retail Chain Category (13th consecutive year)

Green initiatives

GreenPlus Recognition Award – Energy Saving Award of Excellence

GreenPlus Recognition Award – Joint Energy Saving Award

Marketing

MTR The Best of the Best Advertising Award “My Favourite Campaign” Gold Award and “Youth’s Favourite Campaign” Gold Award

Metro Daily Most Creative Award Best Creative Ad

Spark Award Best Media Campaign Print (Bronze)

Maze Award 2014 (Merit)

Marketing Excellence Award Excellence in Print Advertising (Gold)

Customer Service

HKRMA Service & Courtesy Award (Junior Frontline Level – Convenience Store Category)

Marketing

Markies Awards - Best Use of Gaming

Markies Awards - Best Use of Print