Mini Sneaker Puzzle – 6 Classic Models. One Big Drop.
The Mini Sneaker Puzzle series takes you into a mini world of sneaker culture, faithfully recreating 6 of the most-loved New Balance silhouettes – the 574, 2002, 2010, 990v6, 204L and 1300 – in miniature 3D form. Each model comes in 2 colourways.
These aren't just display pieces. Each Mini Sneaker Puzzle breaks down into 6 components – sole, upper, stand, laces and two N logos – letting you take apart and rebuild each silhouette from scratch. The details are all there: the "MADE IN USA" stamp on the 990v6, the silver piping on the 204L, faithfully captured at miniature scale. Each shoe base also features a built-in magnet, so you can stick them to your desk, shelf or fridge – a small but welcome bit of personality for any workspace.
The Mini Sneaker Puzzle series launches at 7am on 20 May at 7-Eleven stores and selected New Balance stores. Start collecting and build your own sneaker lineup.
The Full Unboxing Experience – Down to the Last Detail
Every Mini Sneaker Puzzle comes with a colour-matched semi-transparent mini shoebox, designed to recreate the feel of unboxing a real pair. Each box features both 7-Eleven and New Balance brand elements, with the size label and barcode faithfully reproduced. Open the box and there's another layer to the experience – each puzzle is wrapped in tissue paper printed with the New Balance logo, just like the real thing. The shoebox isn't just for show either. Made from durable plastic, it can be reused to store small everyday items, and doubles as a dust cover when closed.
Product Dimensions:
Puzzle shoe model: approx. 7.5 x 2.8 x 3.5 cm
Shoebox: approx. 9 x 8 x 4 cm
Product Materials:
Puzzle shoe model: PVC, magnet
Shoebox: ABS
1300 - 7-Eleven Hidden Edition and New Balance Store Exclusive Edition
The 1300 holds a special place in New Balance history – and in this series, it's getting the treatment it deserves. A hidden edition of the 1300 will appear in roughly 1 in 20 blind boxes (The blue shoes on the right), making it the rarest and most collectible piece in the lineup. A separate 1300 colourway (the green shoes on the left) will also be available exclusively at New Balance stores.
Mini Sneaker Puzzle – 574
Called "the most New Balance sneaker" ever made, the 574 was built for versatility – and that versatility is exactly what made it a classic. The Mini Sneaker Puzzle captures the 574's iconic silhouette and clean, distinctive design in two colourways: orange shoes with yellow box, and classic grey with grey box. A cornerstone of the collection.
Mini Sneaker Puzzle – 2002R
The 2002R brought serious technology to the running shoe: N-ergy outsole for arch support, ABZORB midsole and ABZORB SBS heel cushioning for an upgraded ride. The Mini Sneaker Puzzle recreates all of it in miniature – mesh and synthetic upper, clean futuristic lines and all. Available in grey shoes with green box, a nod to the classic colourway, and pink shoes with purple box for something a little more unexpected.
Mini Sneaker Puzzle – 204L
The 204L takes Y2K running style in a fresh direction – blending the slim proportions of 1970s design with the layered construction of 2000s running shoes. Long, sleek lines with curved detailing on the upper make it distinctive without being loud. The Mini Sneaker Puzzle comes in brown shoes with purple box, and silver-grey shoes with grey box – the latter being the exact colourway worn by IU in her 2026 New Balance Grey Days campaign. Now you can have the same pair on your desk.
Mini Sneaker Puzzle – 990v6
Made in USA, the 990v6 is the most streamlined evolution of the 990 to date – a genuine leap forward in both design and technology. It also has a presidential footnote: former US President Obama was gifted a special edition pair, earning the model its nickname "the President's jogger." The Mini Sneaker Puzzle comes in grey shoes with orange box for a timeless look, and green shoes with green box for something fresher.
Mini Sneaker Puzzle – 2010
The ABZORB 2010 feels both familiar and forward-looking. Its segmented ABZORB sole unit is the design's centrepiece – bold, structural and impossible to miss. The diamond-knit mesh upper is reproduced in full miniature detail, capturing the model's signature look at a fraction of the size. Available in grey shoes with orange box and green shoes with yellow box.
Mini Sneaker Puzzle – 1300
Since 1985, the 1300 has set the standard for premium running shoes – premium suede, breathable mesh and ENCAP midsole technology, all Made in USA. It embodies New Balance's "Fearlessly Independent" spirit, evolving from a performance running shoes into a style icon that carries with it a legacy of craft and timeless taste. In this series, the 1300 makes a double appearance: as the hidden edition blind box and as an exclusive available only at selected New Balance stores.
"Mini Sneaker Puzzle Set" Promotion Details
FunStamp and Physical Stamp Collection Period: From 20 May (7am) to 30 June 2026.
Spend HK$20 or more in a single transaction at any 7-Eleven store* or online to receive 1 FunStamp or physical stamp. Earn 1 additional stamp for every extra HK$10 spent in the single transaction – spend HK$30 to earn 2 stamps, HK$40 for 3, and so on. To collect FunStamps online, customers must download the 7-Eleven App, register as a member, and link their yuu Account. For in-store purchases, customers must present their yuu ID before payment, or pay using a linked Octopus or Hang Seng enJoy Card to verify yuu membership.
*This promotion is not available at Inspiration Lake, the Disneyland Administration Building, or the Hong Kong Disneyland Resort food kiosks.
"Mini Sneaker Puzzle Set" Redemption Details
[App Exclusive] From 20 May (7am) to 3 July 2026. Collect 20 FunStamps to redeem one random "Mini Sneaker Puzzle Set" for free (limited to 5,000 sets; first come, first served, while stocks last)
[Digital FunStamps] From 20 May (7am) to 3 July 2026. Collect 4 FunStamps and add HK$56 to redeem one random set; or collect 6 FunStamps and add HK$88 to redeem two random sets.
[Physical Stamps] From 20 May (7am) to 3 July 2026. Collect 4 physical stamps and add HK$56 to redeem one random "Mini Sneaker Puzzle Set"; or collect 6 physical stamps and add HK$88 to redeem two random sets.
[Exclusive yuu Member Offer] Promotion period: 20 May to 30 June 2026. Redemption period: 20 May (7am) to 3 July 2026. Redeem one random "Mini Sneaker Puzzle Set" with 8,800 yuu Points plus HK$25.
Each set includes 1 pair of puzzle shoe models and 1 designated shoebox.
#The purchase amount does not include 7-Eleven Pre-Order items, yuu Pre-Order items, cigarettes, baby formula (all types), diapers, online game cards, redemption items from stamp promotions, cash vouchers, gift certificates, mobile top-up cards/phone cards/vouchers, Octopus cards/products, Macau Pass cards/products, gift cards, prepaid cards, admission tickets/travel tickets/postage stamps, plastic shopping bag charges, designated municipal waste bags and labels, or other service items. Customer Service Hotline: 2299 1110 (Service hours: Monday to Friday, 09:00–17:00, excluding Saturdays, Sundays and public holidays) or email us via the contact form at www.7-eleven.com.hk.