7-SIGNATURE is one of 7-Eleven’s own brand, offering a variety of fresh foods. From the food supplier selection to the food packaging design, rigorous studies including product sensory tests, customer tastings and packaging revamp are conducted to collect feedback before each product is launched on the market, to ensure the best quality is delivered. This allows customers to enjoy quality, convenient and delicious food anytime and anywhere.

7-Eleven is dedicated to innovating and improving its products, including the meal box series, chicken series, local dim sum series, Chinese, Western and Japanese desserts etc. It is continuously expanding product offerings to allow customers to enjoy special convenience store food at a reasonable price.​